Tag Archives: marketing
Hyper-personalisation
Digitalisation, keeping us always connected and getting information easily, has enabled the growth of the latest trend in marketing and Customer Experience: hyper-personalisation.
The future is already the present. The GPT Chat
Social media has fostered the emergence of influencers, people with large audiences on social networks, reputation and high visibility, who have taken advantage of their privileged positions to monetise these spaces. How? Through influencer marketing.
Influencer marketing
Social media has fostered the emergence of influencers, people with large audiences on social networks, reputation and high visibility, who have taken advantage of their privileged positions to monetise these spaces. How? Through influencer marketing.
The importance of Conversational Marketing in B2B
Conversational marketing enhances the online customer experience and is especially beneficial for B2B companies as it helps promote products and services with long life cycles, such as financial or subscription products. At ACTIONS we believe that encouraging communication and message automation to be fully available, as well as investing resources only in qualified prospects, can improve the customer experience.
Phygital reality. A new era.
The Phygital Experience is one of the latest trends in the marketing world, and refers to the union of the physical and digital worlds.
Increasing your sales with the help of artificial intelligence
The main objective of companies has always been to transform their ideas, projects or services into sales. This task, which previously required a team of people dedicated exclusively to this task due to its difficulty, is now much easier thanks to the help of Artificial Intelligence.
Why should we have a social media manager in our company?
As social networks play an essential role in today's communication, it is very important for companies to have a Social Media Manager in their team to organise the communication strategies to be carried out.
Perfect Emailing Campaign
How can we make our marketing campaign work, and what steps should we follow to achieve its objectives? In today's post we will explain the key facts to get a perfect email marketing campaign.
How to structure a B2B marketing campaign
Having trouble creating a marketing campaign?
Customer Retargeting
Have you ever run an email campaign and noticed that you lose contacts who don't receive your campaign, or that they receive your emails in their spam folder?