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The future of Google
The future of Google is that it will be increasingly present in our lives. And it will do so in an increasingly invasive way, in the best sense of the word. One of its big bets is the ubiquitous computing and an increasingly “human” voice assistant.
ActionsDATA we're a data centre and we're passionate about technology, so today we're telling you in our blog what we consider to be the most interesting trends from the internet giant.
Commitment to ubiquitous computing
Ubiquitous computing is computing that is integrated into a person's environment without them even being aware of it. It consists of the combined use of hardware, software, user experience-based technologies and machine learning. learning to get people to use more and more devices for multiple actions throughout the day, without necessarily being aware that we are doing so.
In short, Google wants us to use its products 24 hours a day, 365 days a year. And to achieve this, it is working on new products and services that form part of our environment. And, why not say it, also the environments of its competitors, as it is expanding its app market to be present in any environment.
Chromebook, the book of the future
While you probably have an iPad or a Kindle - as do most of your acquaintances - Google, with its Chromebook, is the undisputed leader in the use of e-books in schools. In the United States, for example, 60% of schools use these devices.
Google's bid to gain a foothold in the e-book market was to enter the sector by capturing the younger audience. Its bet is that these children and young people millennials get used to using them as children, so that they do not choose the competition in the future.
Will it take over e-commerce?
Amazon has been a headache for Google. It tried to compete with Google Shopping, but it has been a resounding failure. However, they have not given up, and their managers have stated on several occasions that this is one of their big bets.
In fact, the renowned influencer Neil Patel warns that creating a ecommerce hosted on Amazon could be a major failure, since at some point in the not too distant future the ecommerce could change radically, so the best thing to do is to have a ecommerce on its own website.
Google will dominate the hardware market
Patel also points out that Google's strategy is to invade the hardware market. While Apple is the undisputed leader in this area, Google is developing cheaper devices that are accessible to a cheaper audience.
And why are they betting on creating less expensive devices? Are they not good enough to be at the same price as Apple's hardware? Are they not interested in making as much money? No, on the contrary. Google is betting on making money from advertising. And being able to reach a wider audience, with more accessible devices, makes it easier for them to collect more data with which they can then fine-tune their tools and strategies to develop advertising on their platform.
The e-mails will write themselves
Sundar Pichai, Google's CEO, told in the last Google I/O that their e-mail tools, using artificial intelligence and machine learning, will learn how to write the e-mails by its own users. From previously written e-mails, Gmail will learn the environment and get to know its users, so as soon as the user types the first few words, the software will be able to write the rest.
Google will speak our language
Google Home will become increasingly intelligent, thanks again to artificial intelligence and machine learning. learning. Google is investing heavily in improving the quality of this voice assistant through natural language processing.
In the future, Google Home will be able to call a doctor to make an appointment, a restaurant to make a reservation or your daughter to find out if she has done her homework, in a natural and flexible conversation.
The future of Google is exciting, in short, and while we have some ideas of what it will look like, the truth is that we don't know how far the internet giant will go.
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